We also know it came from a link in a paragraph within the text, with the anchor “sale”. This UTM tells us that the website visit came from a blog article on Mashable, which is part of our May sales campaign with 50% off for some products. Clicking on them will still lead to the initial URL, so user experience will not be affected. Use these hyperlinks in the content, instead of the initial URL(s). Don’t forget to separate the parameters using a “&” sign. Copy the URL(s) of the destination page(s), add a “?” after, then add the UTM parameters in such a way that you will be able to understand later what the codes represent. Decide what the destination URL(s) should be (where users should land after clicking on the link)Ĥ. In the content (guest post, social media, ad campaign etc.), carefully decide where you want to place links to your own website.ģ. For example, when you do a guest post or you run a campaign on social media or on Google and you can insert hyperlinks yourself.Ģ. IMPORTANT: Using UTM parameters is possible only when you have control over the editing of the links on a third party website/source. You could also use it to identify the anchor of the link (ex: utm_term=summer_dress)ġ.
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